Ways to Promote a Site Without a Budget

Posted by FastSpring staff on Apr 17, 2015 1:28:52 PM

Nowadays, every brick-and-mortar business is dead without an Internet presence. Having a website is crucial for your business, regardless of the industry. Whether you have a bakery, a roofing company, or a landscaping business, a website is a great way to communicate with your clients, showcase your work and even create an online store, where you can directly sell your products and services. 

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Topics: Marketing Tactics, E-Commerce Insights

The Psychology of the eCommerce Checkout

Posted by JOSÉ CARLOS CORTIZO on Mar 26, 2015 11:01:00 AM

We really liked this blog post from Brainsins and are reposting it to our blog with their approval:

Understanding human psychology is one of the best things you can do to boost your online sales, as we can use everything we know about psychology to engage customers, to make them buy faster or even to buy when they are not so sure to buy anything.

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Topics: Increasing Revenue, E-Commerce Insights, Guest Blog

Techniques for Increasing Brand Engagement

Posted by FastSpring staff on Mar 20, 2015 2:27:09 PM

Now, more than ever, companies need to actively seek out opportunities to grow their brand while cutting through the “noise” online. To do this, you need to find the best techniques that will work for your particular business.

For an e-commerce store owner, the differences between being unknown and becoming popular can depend on a multitude of factors. One of these factors is effective brand management. In this article, we will be looking at the more effective brand management techniques designed to help further spread the word about your e-commerce store and to drive even more business your way.

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Topics: Marketing Tactics, E-Commerce Insights

4 Proven Techniques for Triggering Impulse Buys

Posted by FastSpring staff on Mar 6, 2015 8:30:00 AM

The average consumer thinks of themselves as a smart shopper but even the best of us have fallen for an impulse buy. 

Most shopping malls, department stores, and even e-commerce stores try to capitalize on this by adding hard-to-resist “extras.” It is not unusual to hear people say that they have made many spur-of-the-moment purchase decisions for big ticket items without having any prior buying intentions.

So, how do you do this in your business? How do you make people buy on impulse from you?

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Topics: Increasing Revenue, E-Commerce Insights

5 Most Effective Digital Marketing Techniques

Posted by FastSpring staff on Feb 20, 2015 10:13:57 AM

Advertising on the Internet is no small feat. If you doubt this, ask many small business owners who have abandoned the idea because they were hemorrhaging money without seeing any results from their online marketing.

However, there are also a ton of small businesses and ecommerce stores that are quietly making a killing from their digital marketing efforts. The many businesses experiencing significant success from online marketing campaigns do so because they have found the most effective digital marketing techniques, learned everything they could about them, applied them, and did not quit until they found success.

Below are some of the most effective digital marketing techniques.

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Topics: Increasing Revenue, Marketing Tactics, E-Commerce Insights

What eCommerce Entrepreneurs Need to Know About Sales Tax

Posted by FastSpring staff on Feb 12, 2015 2:14:51 PM

Business and technology have come a long way since the beginning of U.S. sales taxes, implemented by the federal government in the early 1930’s. The reductions of government revenue due to the prohibition and war caused local lawmakers to implement local, state, and federal taxes for a steady income stream to help fund development projects and war efforts.

Fast forwarding to modern business, where there are more online companies than brick and mortar stores in the United States, entrepreneurs and customers are wondering how to deal effectively with sales tax. Given that local governments implement different sales tax percentages, or offer no sales tax as incentives for spending, it is very difficult to pinpoint where sales are coming from.

Luckily, if you are an entrepreneur and starting an ecommerce business all you need to know about sales tax is provided below.

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Topics: Entrepreneurship, E-Commerce Insights

FastSpring Release Notes: February 2015

Posted by FastSpring staff on Feb 6, 2015 2:55:43 PM

Earlier this week, FastSpring released some new updates and improvements including a new file fulfillment upload method, new currencies for PayPal checkout, bug fixes and new support articles.

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Topics: FastSpring Release Notes

eCommerce Trends for 2015

Posted by FastSpring staff on Jan 30, 2015 3:08:55 PM

The brick and mortar retailer is becoming more and more irrelevant in commerce with the continuous improvement and interest in online selling. Everyday Americans are starting businesses with nothing but a computer and $20.00 in their pocket – and the rise of technology and online tools will only add to this entrepreneurial phenomenon. Whether you are interested in starting an online business this year, or are just looking to take your business to the next level, paying attention to the trends explained here will only benefit you and your business.

Today’s consumers are not only knowledgeable about various products and services, but currently use social media as a platform for word-of-mouth marketing and product reviews. If you do not position your ecommerce business correctly in the digital space, you may see trouble lurking in 2015.

Below are the new trends in ecommerce business that you should follow more closely in 2015. People shop online more than they ever have before, so knowing how and why they do is essential for growth and success.

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Topics: E-Commerce Insights

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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