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Two ways to control subscription software licenses [Part 3 of 3]

Posted by Mike Wozniak on Nov 17, 2016 3:24:36 PM

Over the past couple weeks, we've been exploring the benefits of subscription e-commerce in our blog. For this post, the final in the series, we'll take a look at how to integrate licenses.

We've invited industry expert Mike Wozniak, co-founder and CEO of SoftwareKey.com, to contribute his thoughts on subscription licensing and control. Here is what Mike shared with us...

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Topics: Subscription

What “Breaking Bad” can teach your digital business: a mind-bending webcast

Posted by FastSpring staff on Nov 14, 2016 10:54:40 AM

Yeah, “Breaking Bad” is totally addictive, and is the most critically acclaimed TV show ever, according to the Guinness Book of Records.

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What you need to know about Subscriptions [Part 2 of 3]

Posted by FastSpring staff on Nov 10, 2016 11:39:59 AM

Subscriptions form the backbone of many SaaS business’ revenue streams. However, as important and profitable as they can be, the implementation of subscriptions is a complex process. There are multiple factors to consider, such as pricing, licensing, discounts and incentives for potential customers. With this in mind, FastSpring is publishing a three-part blog series with the aim of highlighting the benefits, challenges, and ways to implement a subscription model. 


The risks and rewards of subscriber retention

In our previous blog post, we discussed the market trends towards and the benefits of a subscription model for SaaS companies. In today’s blog, we’ll be focusing on the challenges your business might face in implementing a subscription model. Specifically, we’ll take a look at discounts and free trials, two of the ways to increase incentive to subscribe.

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Topics: Subscription

What you need to know about Subscriptions [Part 1 of 3]

Posted by FastSpring staff on Nov 1, 2016 1:46:20 PM

Subscriptions form the backbone of many SaaS business’ revenue streams. However, as important and profitable as they can be, the implementation of subscriptions is a complex process. There are multiple factors to consider, such as pricing, licensing, discounts and incentives for potential customers. With this in mind, FastSpring will be publishing a three-part blog series with the aim of highlighting the benefits, challenges, and ways to implement a subscription model.


In today's blog, we'll take a look at subscription trends in the market, as well as some of the advantages to using a subscription model.

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Topics: Subscription

Is Singles Day the new cyber Monday?

Posted by FastSpring staff on Oct 11, 2016 3:05:08 PM

What is Singles Day?

Cyber Monday 2015 was the single largest online shopping event of the U.S fiscal year, generating over $3 billion USD in sales. It was also the most successful Cyber Monday in the day’s history. And yet, every year, Cyber Monday’s sales are overshadowed by Singles Day.

Singles Day, which originated in China as a way for people to celebrate being “single”, takes place on November 11 and has since become the largest online shopping day in the world.  Hosted by Alibaba Group Holding Ltd, Singles Day hosts steep discounts across many stores and online businesses. In sharp contrast to Cyber Monday, Singles Day resulted in $1 billion worth of sales within the first hour November 11, 2016. By the end of the day, Singles Day had earned a total $14 Billion USD. 

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Topics: Marketing Tactics, News

How to Prepare your Affiliate Program for the Shopping Season

Posted by FastSpring staff on Oct 6, 2016 12:21:13 PM

 

October is here, and that means the most productive quarter of the year has just kicked off.

By the way, did you know that according to the ADI 2015 Holiday Shopping Report, affiliates continue to be the leading source of paid traffic to the online retailers’ websites, with a 35% share of visits and sales during the shopping season?

Maybe you have already started planning how you are going to leverage the affiliate channel in Q4, or perhaps you’re not a believer in the effectiveness of Black Friday. Either way, here are some tips on how you can add some sizzle to your affiliate program.

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Topics: Marketing Tactics, affiliate

Developer Survey Shows the Hidden Downside of Using Mac App Store 

Posted by FastSpring staff on Oct 3, 2016 10:00:00 AM

Earlier this year, DevMate, an app development and distribution platform for MAC, decided to conduct an anonymous survey of Mac developers to uncover some of the advantages and disadvantages of creating applications primarily to sell on the Mac App store.

The results were a bit surprising and provide some interesting insights as to what motivates app developers.

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Topics: Increasing Revenue, E-Commerce Insights, Apps, MAC App Store

Why Localization is Vital to Your Business

Posted by FastSpring staff on Sep 27, 2016 2:31:12 PM

What is localization?

Imagine that you discover a new song that you enjoy immensely. You play it for several of your friends and they enjoy it as well. But when you play it for a different set of friends that live internationally, your song doesn’t receive a positive response.  It’s the same quality song in both instances, but it receives different responses depending on where it’s shown. This experience is a lot like selling your product to different markets around the world. The ability to understand your audience and localize your product is everything.

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Topics: E-Commerce Insights, Localization

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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