5 Most Effective Digital Marketing Techniques

Posted by FastSpring staff on Feb 20, 2015 10:13:57 AM

Advertising on the Internet is no small feat. If you doubt this, ask many small business owners who have abandoned the idea because they were hemorrhaging money without seeing any results from their online marketing.

However, there are also a ton of small businesses and ecommerce stores that are quietly making a killing from their digital marketing efforts. The many businesses experiencing significant success from online marketing campaigns do so because they have found the most effective digital marketing techniques, learned everything they could about them, applied them, and did not quit until they found success.

Below are some of the most effective digital marketing techniques.

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Topics: Increasing Revenue, Marketing Tactics, E-Commerce Insights

What eCommerce Entrepreneurs Need to Know About Sales Tax

Posted by FastSpring staff on Feb 12, 2015 2:14:51 PM

Business and technology have come a long way since the beginning of U.S. sales taxes, implemented by the federal government in the early 1930’s. The reductions of government revenue due to the prohibition and war caused local lawmakers to implement local, state, and federal taxes for a steady income stream to help fund development projects and war efforts.

Fast forwarding to modern business, where there are more online companies than brick and mortar stores in the United States, entrepreneurs and customers are wondering how to deal effectively with sales tax. Given that local governments implement different sales tax percentages, or offer no sales tax as incentives for spending, it is very difficult to pinpoint where sales are coming from.

Luckily, if you are an entrepreneur and starting an ecommerce business all you need to know about sales tax is provided below.

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Topics: Entrepreneurship, E-Commerce Insights

FastSpring Release Notes: February 2015

Posted by FastSpring staff on Feb 6, 2015 2:55:43 PM

Earlier this week, FastSpring released some new updates and improvements including a new file fulfillment upload method, new currencies for PayPal checkout, bug fixes and new support articles.

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Topics: FastSpring Release Notes

eCommerce Trends for 2015

Posted by FastSpring staff on Jan 30, 2015 3:08:55 PM

The brick and mortar retailer is becoming more and more irrelevant in commerce with the continuous improvement and interest in online selling. Everyday Americans are starting businesses with nothing but a computer and $20.00 in their pocket – and the rise of technology and online tools will only add to this entrepreneurial phenomenon. Whether you are interested in starting an online business this year, or are just looking to take your business to the next level, paying attention to the trends explained here will only benefit you and your business.

Today’s consumers are not only knowledgeable about various products and services, but currently use social media as a platform for word-of-mouth marketing and product reviews. If you do not position your ecommerce business correctly in the digital space, you may see trouble lurking in 2015.

Below are the new trends in ecommerce business that you should follow more closely in 2015. People shop online more than they ever have before, so knowing how and why they do is essential for growth and success.

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Topics: E-Commerce Insights

FastSpring Announces 2014 Milestones and Achievements

Posted by FastSpring staff on Dec 30, 2014 12:24:52 PM

SANTA BARBARA, CA.  FastSpring, a leading global digital e-commerce provider, has announced the company’s milestones and recognitions achieved in 2014.

Among the most notable accomplishments FastSpring achieved over the past year were the following:

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Topics: Press Releases, FastSpring Info, News

3 Top Myths About Conversion Optimization

Posted by FastSpring staff on Dec 23, 2014 1:00:00 PM

If you own an online business or website and have been looking for ways to improve your conversion rate, chances are that you have stumbled on the term “conversion optimization”.

Simply put, conversion optimization involves methods to get more people to click the “Buy” button, sign up for your email list, or any other goals you have set up. The Internet has many tips to optimize your conversion rate but misinformation out there that might actually produce the opposite effect.

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Topics: E-Commerce Insights, conversion

Why Subscription Services are Better Than Single-Product Sales

Posted by FastSpring staff on Dec 8, 2014 3:55:24 PM

Most people have used a subscription at some point in their lives, from Netflix to magazines there’s a subscription for most services. There are so many reasons to choose a subscription, which usually benefits both parties. As a retailer, it may be in your best interest to offer a subscription based service as well as your single-product sales.

Subscriptions were pioneered by the newspaper and magazine industry offering weekly, monthly and yearly fees in exchange for their product. This allowed customers to pay a lower premium for the magazines and newspapers than if they had bought one copy. This idea has caught on and benefited both retailer and consumer alike.

Here are a few key points as to why you should offer a subscription:

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Topics: Increasing Revenue, Subscription, E-Commerce Insights

2015 VAT Changes: What FastSpring Customers Need to Know

Posted by FastSpring staff on Nov 26, 2014 7:28:00 PM

Are you selling digital products or offer a SaaS service within the EU? Starting January 1, 2015 there will be major changes to the VAT (value added tax).

Here’s what FastSpring clients need to know.

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Topics: FastSpring Info

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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