With the vacation season already here, it is no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs.
Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates.
So take a step back and analyze your affiliates’ performance over the first half of the year in order to understand what can be optimized through such a campaign. Keep in mind that deciding what you want to accomplish and setting objectives are the first steps to take before launching into rewarding affiliates for certain actions.