Aspects of Human Psychology You Can Exploit in Your Marketing Campaign

Posted by FastSpring staff on May 15, 2015 9:21:05 AM

Understanding how to market to people will come through understanding human psychology. We are creatures that act very predictably when it comes to our impulses and decision-making processes. Every day, marketing campaigns are slamming us with information trying to appeal to our emotions. They will hit on topics that make you think about your self-confidence and emotional security. Social media has begun to play a significant part in this as well. How many likes on Facebook, or how many Tweets a product has will determine its popularity and social appeal. Here are several human behaviors that can be used to exploit the human psyche in order to win trust and likeability for your product or service.

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Topics: Increasing Revenue, Marketing Tactics

Release Notes: May 2015

Posted by FastSpring staff on May 7, 2015 8:00:00 AM

Earlier this week, FastSpring released some new updates and improvements which include currency conversion improvements, new refund reasons, bug fixes, and more.

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Topics: FastSpring Release Notes

5 Tips on Selling Apps Online

Posted by FastSpring staff on May 1, 2015 1:42:01 PM

Having an app to sell online and actually selling an app online are two very different things. Once you get past the creation of the app, selling it can be just as complex! 

Some important aspects to help sell your app online include promotion, making it stand out, and ensuring that it's easy to understand and purchase.

Here are some tips we've gathered on how to succesfully sell apps online:

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Topics: Increasing Revenue

Ways to Promote a Site Without a Budget

Posted by FastSpring staff on Apr 17, 2015 1:28:00 PM

Nowadays, every brick-and-mortar business is dead without an Internet presence. Having a website is crucial for your business, regardless of the industry. Whether you have a bakery, a roofing company, or a landscaping business, a website is a great way to communicate with your clients, showcase your work and even create an online store, where you can directly sell your products and services. 

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Topics: Marketing Tactics, E-Commerce Insights

The Psychology of the eCommerce Checkout

Posted by JOSÉ CARLOS CORTIZO on Mar 26, 2015 11:01:00 AM

We really liked this blog post from Brainsins and are reposting it to our blog with their approval:

Understanding human psychology is one of the best things you can do to boost your online sales, as we can use everything we know about psychology to engage customers, to make them buy faster or even to buy when they are not so sure to buy anything.

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Topics: Increasing Revenue, E-Commerce Insights, Guest Blog

Techniques for Increasing Brand Engagement

Posted by FastSpring staff on Mar 20, 2015 2:27:09 PM

Now, more than ever, companies need to actively seek out opportunities to grow their brand while cutting through the “noise” online. To do this, you need to find the best techniques that will work for your particular business.

For an e-commerce store owner, the differences between being unknown and becoming popular can depend on a multitude of factors. One of these factors is effective brand management. In this article, we will be looking at the more effective brand management techniques designed to help further spread the word about your e-commerce store and to drive even more business your way.

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Topics: Marketing Tactics, E-Commerce Insights

4 Proven Techniques for Triggering Impulse Buys

Posted by FastSpring staff on Mar 6, 2015 8:30:00 AM

The average consumer thinks of themselves as a smart shopper but even the best of us have fallen for an impulse buy. 

Most shopping malls, department stores, and even e-commerce stores try to capitalize on this by adding hard-to-resist “extras.” It is not unusual to hear people say that they have made many spur-of-the-moment purchase decisions for big ticket items without having any prior buying intentions.

So, how do you do this in your business? How do you make people buy on impulse from you?

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Topics: Increasing Revenue, E-Commerce Insights

5 Most Effective Digital Marketing Techniques

Posted by FastSpring staff on Feb 20, 2015 10:13:57 AM

Advertising on the Internet is no small feat. If you doubt this, ask many small business owners who have abandoned the idea because they were hemorrhaging money without seeing any results from their online marketing.

However, there are also a ton of small businesses and ecommerce stores that are quietly making a killing from their digital marketing efforts. The many businesses experiencing significant success from online marketing campaigns do so because they have found the most effective digital marketing techniques, learned everything they could about them, applied them, and did not quit until they found success.

Below are some of the most effective digital marketing techniques.

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Topics: Increasing Revenue, Marketing Tactics, E-Commerce Insights

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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