Most people have used a subscription at some point in their lives, from Netflix to magazines there’s a subscription for most services. There are so many reasons to choose a subscription, which usually benefits both parties. As a retailer, it may be in your best interest to offer a subscription based service as well as your single-product sales.
Subscriptions were pioneered by the newspaper and magazine industry offering weekly, monthly and yearly fees in exchange for their product. This allowed customers to pay a lower premium for the magazines and newspapers than if they had bought one copy. This idea has caught on and benefited both retailer and consumer alike.
Here are a few key points as to why you should offer a subscription: