The brick and mortar retailer is becoming more and more irrelevant in commerce with the continuous improvement and interest in online selling. Everyday Americans are starting businesses with nothing but a computer and $20.00 in their pocket – and the rise of technology and online tools will only add to this entrepreneurial phenomenon. Whether you are interested in starting an online business this year, or are just looking to take your business to the next level, paying attention to the trends explained here will only benefit you and your business.
Today’s consumers are not only knowledgeable about various products and services, but currently use social media as a platform for word-of-mouth marketing and product reviews. If you do not position your ecommerce business correctly in the digital space, you may see trouble lurking in 2015.
Below are the new trends in ecommerce business that you should follow more closely in 2015. People shop online more than they ever have before, so knowing how and why they do is essential for growth and success.