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Affiliate Management: 7 Incentives to Drive More Affiliates Sales

Posted by FastSpring staff on Jul 11, 2016 3:10:20 PM

 With the vacation season already here, it is no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs.

Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates. 

So take a step back and analyze your affiliates’ performance over the first half of the year in order to understand what can be optimized through such a campaign. Keep in mind that deciding what you want to accomplish and setting objectives are the first steps to take before launching into rewarding affiliates for certain actions.

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Topics: affiliate

How to Handle Inactive Affiliates

Posted by FastSpring staff on Jun 1, 2016 8:51:43 AM

Do you ever ask yourself questions such as, “Why do I have so many inactive affiliates?”, “What is the most effective way to get activity from my affiliates?”, or “What kinds of results should I expect from an ‘activation campaign’?”

Unsurprisingly, the most common questions that arise when analyzing an affiliate program’s performance concern the high number of dormant or stagnant affiliate accounts.  

As Geno Prusakov put it in A Practical Guide to Affiliate Marketing, “Sooner or later every affiliate manager has to face it—most affiliates on board the affiliate program are inactive. Some have christened it a 5-80 Rule: 5% of your affiliates do 80% of the work.”

Here are some guidelines and advice that you may find useful in dealing with inactive affiliates.

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Topics: affiliate

How to Sell Apps Outside the Mac App Store in 3 Steps

Posted by Christian Tietze on May 25, 2016 9:21:54 AM

We have invited a guest, Christian Tietze, to contribute to the FastSpring blog. Christian used his own experience selling outside the Mac App store to write an informative guide on the topic. 

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Topics: Increasing Revenue, Entrepreneurship, E-Commerce Insights, Apps

Affiliate Management: The Key Metrics for Measuring Your Affiliate Program Success Explained

Posted by FastSpring staff on Apr 21, 2016 12:43:11 PM


The affiliate marketing channel, like any online channel, gives you access to comprehensive data-based traffic reporting.

The metrics used in measuring affiliate sales performance are not very different from the metrics one normally takes into account for the rest of online acquisition channels such as paid search, social media or email marketing. At the same time, integrating the affiliate channel into your online marketing performance dashboard by determining the customer acquisition cost will serve you in defining the priorities and resources allocation for your marketing mix.

 

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Topics: affiliate

5 Efficient Tactics for Recruiting (More) Affiliates

Posted by FastSpring staff on Feb 24, 2016 2:47:06 PM


RECRUITING WITH NO ADDITIONAL STRAIN ON RESOURCES

Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.

These are our top 5 affiliate recruitment tactics.  These strategies are great for the person that wants to start their recruitment tomorrow without having to hire or outsource it to experts or to wait for the next industry event or local meet up. 

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Topics: affiliate

Recurring Revenue: Make Money While You Sleep

Posted by FastSpring staff on Feb 19, 2016 3:44:31 PM

 

FastSpring CEO Chris Lueck will be speaking about recurring revenue and billing at the upcoming Recurring Revenue Conference. The conference takes place in Los Angeles, CA on February 23, 2016, and will focus on the subscription economy and how recurring revenue can reshape the future of businesses.

There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues.

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Topics: Features, Increasing Revenue

The Rise of Social Commerce

Posted by FastSpring staff on Feb 10, 2016 9:30:00 AM

Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.

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Gauging App Engagement & Retention

Posted by FastSpring staff on Dec 23, 2015 12:30:48 PM

One of the most interesting trends we see (as presented in the stats below) is a movement away from traditional websites to app experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented. 

Smartphone users typically have loads of apps installed on their devices, but use only a select few daily. This lack of engagement leaves marketers fighting for screen real estate and the constant challenge of app discovery.

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Topics: Apps, Mobile

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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