From 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. Last year, that number jumped up to $304.1 billion, and trends suggest 2015 will top off somewhere around $347.3 billion. For perspective, total estimated retail sales in the U.S. came in around $3.19 trillion for 2014. That means ecommerce sales made up approximately 9.5 percent of total U.S. sales -- and that share is expected to grow.
In a recent post, we kindly reminded you that the entire Internet is judging you. In an infinite sprawl of e-commerce best practices, must do's, and top ten lists, we're going to wade through the sea of marketing jargon for you.
Today our focus is Search Engine Optimization.
We know the voice of the customer speaks louder than our own, and the best way to share our story is to let our users tell it.
Connectify, a virtual router that helps users get connected on all of their devices, offered to share their experience of working with us.
FastSpring is the Gold Sponsor of this year's AltConf 2015 event, which takes place in San Francisco, CA from June 8-12, 2015.
Understanding how to market to people will come through understanding human psychology. We are creatures that act very predictably when it comes to our impulses and decision-making processes. Every day, marketing campaigns are slamming us with information trying to appeal to our emotions. They will hit on topics that make you think about your self-confidence and emotional security. Social media has begun to play a significant part in this as well. How many likes on Facebook, or how many Tweets a product has will determine its popularity and social appeal. Here are several human behaviors that can be used to exploit the human psyche in order to win trust and likeability for your product or service.
Earlier this week, FastSpring released some new updates and improvements which include currency conversion improvements, new refund reasons, bug fixes, and more.
Topics: FastSpring Release Notes
Having an app to sell online and actually selling an app online are two very different things. Once you get past the creation of the app, selling it can be just as complex!
Some important aspects to help sell your app online include promotion, making it stand out, and ensuring that it's easy to understand and purchase.
Here are some tips we've gathered on how to succesfully sell apps online:
Topics: Increasing Revenue