How to Sell Apps Outside the Mac App Store in 3 Steps

Posted by Christian Tietze on May 25, 2016 9:21:54 AM

We have invited a guest, Christian Tietze, to contribute to the FastSpring blog. Christian used his own experience selling outside the Mac App store to write an informative guide on the topic. 

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Topics: Increasing Revenue, Entrepreneurship, E-Commerce Insights, Apps

Affiliate Management: The Key Metrics for Measuring Your Affiliate Program Success Explained

Posted by FastSpring staff on Apr 21, 2016 12:43:11 PM

The affiliate marketing channel, like any online channel, gives you access to comprehensive data-based traffic reporting.

The metrics used in measuring affiliate sales performance are not very different from the metrics one normally takes into account for the rest of online acquisition channels such as paid search, social media or email marketing. At the same time, integrating the affiliate channel into your online marketing performance dashboard by determining the customer acquisition cost will serve you in defining the priorities and resources allocation for your marketing mix.


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Topics: affiliate

5 Efficient Tactics for Recruiting (More) Affiliates

Posted by FastSpring staff on Feb 24, 2016 2:47:06 PM


Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.

These are our top 5 affiliate recruitment tactics.  These strategies are great for the person that wants to start their recruitment tomorrow without having to hire or outsource it to experts or to wait for the next industry event or local meet up. 

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Topics: affiliate

Recurring Revenue: Make Money While You Sleep

Posted by FastSpring staff on Feb 19, 2016 3:44:31 PM


FastSpring CEO Chris Lueck will be speaking about recurring revenue and billing at the upcoming Recurring Revenue Conference. The conference takes place in Los Angeles, CA on February 23, 2016, and will focus on the subscription economy and how recurring revenue can reshape the future of businesses.

There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues.

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Topics: Features, Increasing Revenue

The Rise of Social Commerce

Posted by FastSpring staff on Feb 10, 2016 9:30:00 AM

Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.

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Gauging App Engagement & Retention

Posted by FastSpring staff on Dec 23, 2015 12:30:48 PM

One of the most interesting trends we see (as presented in the stats below) is a movement away from traditional websites to app experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented. 

Smartphone users typically have loads of apps installed on their devices, but use only a select few daily. This lack of engagement leaves marketers fighting for screen real estate and the constant challenge of app discovery.

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Topics: Apps, Mobile

New FastSpring e-Book Now Available: Guide to Global Payments

Posted by FastSpring staff on Nov 19, 2015 10:00:00 AM

At FastSpring, we do our best to simplify the complicated for you.

We all know that reaching an international audience has never been easier. However, accurately measuring a country’s unique and nuanced market can be a tricky endeavor. 

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Topics: E-Commerce Insights

5 Reasons to Sell Apps Outside the Mac App Store

Posted by Jane Palash on Nov 18, 2015 4:05:18 PM

As many successful app developers have learned, there is life outside the Mac App Store. Our friends at DevMate have highlighted five reasons you should consider thinking outside of the box...

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Topics: E-Commerce Insights, Guest Blog

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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