We have invited a guest, Christian Tietze, to contribute to the FastSpring blog. Christian used his own experience selling outside the Mac App store to write an informative guide on the topic.
The affiliate marketing channel, like any online channel, gives you access to comprehensive data-based traffic reporting.
The metrics used in measuring affiliate sales performance are not very different from the metrics one normally takes into account for the rest of online acquisition channels such as paid search, social media or email marketing. At the same time, integrating the affiliate channel into your online marketing performance dashboard by determining the customer acquisition cost will serve you in defining the priorities and resources allocation for your marketing mix.
RECRUITING WITH NO ADDITIONAL STRAIN ON RESOURCES
Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.
These are our top 5 affiliate recruitment tactics. These strategies are great for the person that wants to start their recruitment tomorrow without having to hire or outsource it to experts or to wait for the next industry event or local meet up.
|FastSpring CEO Chris Lueck will be speaking about recurring revenue and billing at the upcoming Recurring Revenue Conference. The conference takes place in Los Angeles, CA on February 23, 2016, and will focus on the subscription economy and how recurring revenue can reshape the future of businesses.|
There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues.
Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.
One of the most interesting trends we see (as presented in the stats below) is a movement away from traditional websites to app experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented.
Smartphone users typically have loads of apps installed on their devices, but use only a select few daily. This lack of engagement leaves marketers fighting for screen real estate and the constant challenge of app discovery.
At FastSpring, we do our best to simplify the complicated for you.
We all know that reaching an international audience has never been easier. However, accurately measuring a country’s unique and nuanced market can be a tricky endeavor.
Topics: E-Commerce Insights