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eCommerce Trends for 2015

Posted by FastSpring staff on Jan 30, 2015 3:08:55 PM

The brick and mortar retailer is becoming more and more irrelevant in commerce with the continuous improvement and interest in online selling. Everyday Americans are starting businesses with nothing but a computer and $20.00 in their pocket – and the rise of technology and online tools will only add to this entrepreneurial phenomenon. Whether you are interested in starting an online business this year, or are just looking to take your business to the next level, paying attention to the trends explained here will only benefit you and your business.

Today’s consumers are not only knowledgeable about various products and services, but currently use social media as a platform for word-of-mouth marketing and product reviews. If you do not position your ecommerce business correctly in the digital space, you may see trouble lurking in 2015.

Below are the new trends in ecommerce business that you should follow more closely in 2015. People shop online more than they ever have before, so knowing how and why they do is essential for growth and success.

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Topics: E-Commerce Insights

FastSpring Announces 2014 Milestones and Achievements

Posted by FastSpring staff on Dec 30, 2014 12:24:52 PM

SANTA BARBARA, CA.  FastSpring, a leading global digital e-commerce provider, has announced the company’s milestones and recognitions achieved in 2014.

Among the most notable accomplishments FastSpring achieved over the past year were the following:

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Topics: Press Releases, FastSpring Info, News

3 Top Myths About Conversion Optimization

Posted by FastSpring staff on Dec 23, 2014 1:00:00 PM

If you own an online business or website and have been looking for ways to improve your conversion rate, chances are that you have stumbled on the term “conversion optimization”.

Simply put, conversion optimization involves methods to get more people to click the “Buy” button, sign up for your email list, or any other goals you have set up. The Internet has many tips to optimize your conversion rate but misinformation out there that might actually produce the opposite effect.

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Topics: E-Commerce Insights, conversion

Why Subscription Services are Better Than Single-Product Sales

Posted by FastSpring staff on Dec 8, 2014 3:55:24 PM

Most people have used a subscription at some point in their lives, from Netflix to magazines there’s a subscription for most services. There are so many reasons to choose a subscription, which usually benefits both parties. As a retailer, it may be in your best interest to offer a subscription based service as well as your single-product sales.

Subscriptions were pioneered by the newspaper and magazine industry offering weekly, monthly and yearly fees in exchange for their product. This allowed customers to pay a lower premium for the magazines and newspapers than if they had bought one copy. This idea has caught on and benefited both retailer and consumer alike.

Here are a few key points as to why you should offer a subscription:

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Topics: Increasing Revenue, Subscription, E-Commerce Insights

2015 VAT Changes: What FastSpring Customers Need to Know

Posted by FastSpring staff on Nov 26, 2014 7:28:00 PM

Are you selling digital products or offer a SaaS service within the EU? Starting January 1, 2015 there will be major changes to the VAT (value added tax).

Here’s what FastSpring clients need to know.

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Topics: FastSpring Info

5 More E-commerce Merchant Account Questions to Ask, Right Now

Posted by FastSpring staff on Nov 14, 2014 3:34:00 PM

Are you ready to launch your SaaS service, sell your app or distribute your digital download?

In our last post, we outlined six questions you should ask your e-commerce merchant solution provider. But for such an important decision, there are a number of factors to consider. Here are five more questions to ask before you sign on the merchant account dotted line.

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Topics: E-Commerce Insights, choosing an ecommerce solution

6 E-commerce Merchant Account Questions to Ask, Right Now

Posted by FastSpring staff on Nov 7, 2014 2:47:11 PM

 

You’ve just created a great app, independent game or digital download. Or, maybe you’re launching a new SaaS service and you can’t wait for your first wave of clients.

Congratulations! Now comes the hard part—choosing your e-commerce merchant solution.

Finding the right online commerce platform is crucial for your business’ success. The right solution will help you make more money with far less hassle. And the wrong solution can mean lost sales, fewer opportunities and a whole lot of headaches.

Here are six questions to ask your e-commerce merchant solution provider:

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Topics: E-Commerce Insights, choosing an ecommerce solution

Cross-Selling And Up-Selling: E-commerce Tips & Tactics

Posted by FastSpring staff on Oct 31, 2014 2:08:00 PM

Want to boost your online sales? You can go the painstakingly expensive route to attract new customers.  Or you can tactfully target current customers with cross-sells and up-sells.  Also known as product recommendations, cross-sells are your ticket to bigger sales, and bigger revenues.

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Topics: E-Commerce Insights

Welcome to the FastSpring Blog 

FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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