Is Singles Day the new cyber Monday?

Posted by FastSpring staff on Oct 11, 2016 3:05:08 PM

What is Singles Day?

Cyber Monday 2015 was the single largest online shopping event of the U.S fiscal year, generating over $3 billion USD in sales. It was also the most successful Cyber Monday in the day’s history. And yet, every year, Cyber Monday’s sales are overshadowed by Singles Day.

Singles Day, which originated in China as a way for people to celebrate being “single”, takes place on November 11 and has since become the largest online shopping day in the world.  Hosted by Alibaba Group Holding Ltd, Singles Day hosts steep discounts across many stores and online businesses. In sharp contrast to Cyber Monday, Singles Day resulted in $1 billion worth of sales within the first hour November 11, 2016. By the end of the day, Singles Day had earned a total $14 Billion USD. 

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Topics: Marketing Tactics, News

How to Prepare your Affiliate Program for the Shopping Season

Posted by FastSpring staff on Oct 6, 2016 12:21:13 PM


October is here, and that means the most productive quarter of the year has just kicked off.

By the way, did you know that according to the ADI 2015 Holiday Shopping Report, affiliates continue to be the leading source of paid traffic to the online retailers’ websites, with a 35% share of visits and sales during the shopping season?

Maybe you have already started planning how you are going to leverage the affiliate channel in Q4, or perhaps you’re not a believer in the effectiveness of Black Friday. Either way, here are some tips on how you can add some sizzle to your affiliate program.

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Topics: Marketing Tactics, affiliate

Developer Survey Shows the Hidden Downside of Using Mac App Store 

Posted by FastSpring staff on Oct 3, 2016 10:00:00 AM

Earlier this year, DevMate, an app development and distribution platform for MAC, decided to conduct an anonymous survey of Mac developers to uncover some of the advantages and disadvantages of creating applications primarily to sell on the Mac App store.

The results were a bit surprising and provide some interesting insights as to what motivates app developers.

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Topics: Increasing Revenue, E-Commerce Insights, Apps, MAC App Store

Why Localization is Vital to Your Business

Posted by FastSpring staff on Sep 27, 2016 2:31:12 PM

What is localization?

Imagine that you discover a new song that you enjoy immensely. You play it for several of your friends and they enjoy it as well. But when you play it for a different set of friends that live internationally, your song doesn’t receive a positive response.  It’s the same quality song in both instances, but it receives different responses depending on where it’s shown. This experience is a lot like selling your product to different markets around the world. The ability to understand your audience and localize your product is everything.

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Topics: E-Commerce Insights, Localization

Affiliate Management: 7 Incentives to Drive More Affiliates Sales

Posted by FastSpring staff on Jul 11, 2016 3:10:20 PM

 With the vacation season already here, it is no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs.

Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates. 

So take a step back and analyze your affiliates’ performance over the first half of the year in order to understand what can be optimized through such a campaign. Keep in mind that deciding what you want to accomplish and setting objectives are the first steps to take before launching into rewarding affiliates for certain actions.

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Topics: affiliate

How to Handle Inactive Affiliates

Posted by FastSpring staff on Jun 1, 2016 8:51:43 AM

Do you ever ask yourself questions such as, “Why do I have so many inactive affiliates?”, “What is the most effective way to get activity from my affiliates?”, or “What kinds of results should I expect from an ‘activation campaign’?”

Unsurprisingly, the most common questions that arise when analyzing an affiliate program’s performance concern the high number of dormant or stagnant affiliate accounts.  

As Geno Prusakov put it in A Practical Guide to Affiliate Marketing, “Sooner or later every affiliate manager has to face it—most affiliates on board the affiliate program are inactive. Some have christened it a 5-80 Rule: 5% of your affiliates do 80% of the work.”

Here are some guidelines and advice that you may find useful in dealing with inactive affiliates.

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Topics: affiliate

How to Sell Apps Outside the Mac App Store in 3 Steps

Posted by Christian Tietze on May 25, 2016 9:21:54 AM

We have invited a guest, Christian Tietze, to contribute to the FastSpring blog. Christian used his own experience selling outside the Mac App store to write an informative guide on the topic. 

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Topics: Increasing Revenue, Entrepreneurship, E-Commerce Insights, Apps

Affiliate Management: The Key Metrics for Measuring Your Affiliate Program Success Explained

Posted by FastSpring staff on Apr 21, 2016 12:43:11 PM

The affiliate marketing channel, like any online channel, gives you access to comprehensive data-based traffic reporting.

The metrics used in measuring affiliate sales performance are not very different from the metrics one normally takes into account for the rest of online acquisition channels such as paid search, social media or email marketing. At the same time, integrating the affiliate channel into your online marketing performance dashboard by determining the customer acquisition cost will serve you in defining the priorities and resources allocation for your marketing mix.


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Topics: affiliate

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