Marketing your newly-created app might be an intimidating process, particularly if you've decided to sell your app outside of the App Store. How do you market without the infrastructure of Mac's shop? Is it possible? Good news—it's not just possible, it can even work to your advantage to take charge of your marketing without Apple's restrictions!
We're excited to announce Part 2 of our two-part webinar "More Money, More Control: Selling Your App Outside The App Store." Did you miss Part 1? That's ok— there's still time to register for Part 2!
Tech marketing exec and evangelist Nick Cavalancia is hosting Part 2, which will cover the process of marketing and selling your app beyond the Mac App Store. Read on for a full rundown of what to expect.
It's time to sell your app, but you've decided to avoid the App Store. You'll make more selling it yourself, and you can customize your marketing to be sure that you reach the audience for whom you've specifically designed the app. These are just a couple of reasons why you should skip the App Store, but how do you actually turn your dream into reality?
Wood Mackenzie chooses FastSpring to drive sales of industry data to global audience
SANTA BARBARA, CA. Wood Mackenzie (www.woodmac.com), the leading global natural resources research consultancy, has turned to FastSpring (FastSpring.com) to build out their global e-commerce platform. FastSpring was the natural choice for their powerful and effective digital commerce solution to help Wood Mackenzie drive sales across the world while cost-effectively managing complex global currency and tax issues.
Topics: Press Releases
We're proud to announce an upcoming two-part webinar hosted by author and indie Mac software developer, Christian Tietze and tech marketing exec and technical evangelist, Nick Cavalancia on the topic of selling your app outside the Mac App Store. Here's a preview of the information that will be covered in part 1 of the 2-part series.
Over the past couple weeks, we've been exploring the benefits of subscription e-commerce in our blog. For this post, the final in the series, we'll take a look at how to integrate licenses.
We've invited industry expert Mike Wozniak, co-founder and CEO of SoftwareKey.com, to contribute his thoughts on subscription licensing and control. Here is what Mike shared with us...
Yeah, “Breaking Bad” is totally addictive, and is the most critically acclaimed TV show ever, according to the Guinness Book of Records.
Subscriptions form the backbone of many SaaS business’ revenue streams. However, as important and profitable as they can be, the implementation of subscriptions is a complex process. There are multiple factors to consider, such as pricing, licensing, discounts and incentives for potential customers. With this in mind, FastSpring is publishing a three-part blog series with the aim of highlighting the benefits, challenges, and ways to implement a subscription model.
The risks and rewards of subscriber retention
In our previous blog post, we discussed the market trends towards and the benefits of a subscription model for SaaS companies. In today’s blog, we’ll be focusing on the challenges your business might face in implementing a subscription model. Specifically, we’ll take a look at discounts and free trials, two of the ways to increase incentive to subscribe.