FastSpring clients are always looking for new ways to market their software, games, SaaS, e-books or other digital products worldwide, so we wanted to introduce you to a new online video course on popular video training site Lynda.com called Online Marketing Fundamentals.
Lorrie Thomas Ross, author of the McGraw Hill 36-Hour Course to Online Marketing book, web marketing agency CEO, and FastSpring friend, teaches any web businessperson (experienced and inexperienced) the foundational pieces that make online marketing meaningful, effective and lucrative.
The video takes a look at the basis of any online marketing effort – a business's web site – and reviews how the different components of the site can support the business's goals. Then the learning branches off from the site itself, engaging topics from SEO and SEM to social media, online PR, and content marketing.
Short video chapters include best practice execution on topics such as:
- Components of Online Marketing
- Building an Online Marketing Foundation
- Successful websites for online marketing
- Optimizing a website for online marketing
- Content Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Blogging Success Steps
- Online Advertising
- Email Marketing
The only constant with online marketing is change. Slow is the same as stop when it comes to moving on the web, so we hope you enjoy this recommendation for a speedy online marketing education to help brand, build and boost your business.
Here's a sample clip from the video: