Yeah, “Breaking Bad” is totally addictive, and is the most critically acclaimed TV show ever, according to the Guinness Book of Records.
Subscriptions form the backbone of many SaaS business’ revenue streams. However, as important and profitable as they can be, the implementation of subscriptions is a complex process. There are multiple factors to consider, such as pricing, licensing, discounts and incentives for potential customers. With this in mind, FastSpring is publishing a three-part blog series with the aim of highlighting the benefits, challenges, and ways to implement a subscription model.
The risks and rewards of subscriber retention
In our previous blog post, we discussed the market trends towards and the benefits of a subscription model for SaaS companies. In today’s blog, we’ll be focusing on the challenges your business might face in implementing a subscription model. Specifically, we’ll take a look at discounts and free trials, two of the ways to increase incentive to subscribe.
Subscriptions form the backbone of many SaaS business’ revenue streams. However, as important and profitable as they can be, the implementation of subscriptions is a complex process. There are multiple factors to consider, such as pricing, licensing, discounts and incentives for potential customers. With this in mind, FastSpring will be publishing a three-part blog series with the aim of highlighting the benefits, challenges, and ways to implement a subscription model.
In today's blog, we'll take a look at subscription trends in the market, as well as some of the advantages to using a subscription model.
What is Singles Day?
Cyber Monday 2015 was the single largest online shopping event of the U.S fiscal year, generating over $3 billion USD in sales. It was also the most successful Cyber Monday in the day’s history. And yet, every year, Cyber Monday’s sales are overshadowed by Singles Day.
Singles Day, which originated in China as a way for people to celebrate being “single”, takes place on November 11 and has since become the largest online shopping day in the world. Hosted by Alibaba Group Holding Ltd, Singles Day hosts steep discounts across many stores and online businesses. In sharp contrast to Cyber Monday, Singles Day resulted in $1 billion worth of sales within the first hour November 11, 2016. By the end of the day, Singles Day had earned a total $14 Billion USD.
October is here, and that means the most productive quarter of the year has just kicked off.
By the way, did you know that according to the ADI 2015 Holiday Shopping Report, affiliates continue to be the leading source of paid traffic to the online retailers’ websites, with a 35% share of visits and sales during the shopping season?
Maybe you have already started planning how you are going to leverage the affiliate channel in Q4, or perhaps you’re not a believer in the effectiveness of Black Friday. Either way, here are some tips on how you can add some sizzle to your affiliate program.
Earlier this year, DevMate, an app development and distribution platform for MAC, decided to conduct an anonymous survey of Mac developers to uncover some of the advantages and disadvantages of creating applications primarily to sell on the Mac App store.
The results were a bit surprising and provide some interesting insights as to what motivates app developers.
What is localization?
Imagine that you discover a new song that you enjoy immensely. You play it for several of your friends and they enjoy it as well. But when you play it for a different set of friends that live internationally, your song doesn’t receive a positive response. It’s the same quality song in both instances, but it receives different responses depending on where it’s shown. This experience is a lot like selling your product to different markets around the world. The ability to understand your audience and localize your product is everything.
With the vacation season already here, it is no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs.
Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates.
So take a step back and analyze your affiliates’ performance over the first half of the year in order to understand what can be optimized through such a campaign. Keep in mind that deciding what you want to accomplish and setting objectives are the first steps to take before launching into rewarding affiliates for certain actions.