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How to Prepare your Affiliate Program for the Shopping Season

Posted by FastSpring staff on Oct 6, 2016 12:21:13 PM


October is here, and that means the most productive quarter of the year has just kicked off.

By the way, did you know that according to the ADI 2015 Holiday Shopping Report, affiliates continue to be the leading source of paid traffic to the online retailers’ websites, with a 35% share of visits and sales during the shopping season?

Maybe you have already started planning how you are going to leverage the affiliate channel in Q4, or perhaps you’re not a believer in the effectiveness of Black Friday. Either way, here are some tips on how you can add some sizzle to your affiliate program.

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Topics: Marketing Tactics, affiliate

Affiliate Management: 7 Incentives to Drive More Affiliates Sales

Posted by FastSpring staff on Jul 11, 2016 3:10:20 PM

 With the vacation season already here, it is no wonder that advertisers can expect their affiliate marketing sales to drop by as much as 30% from June to mid-August. This does not always indicate that the affiliates have lost interest in their programs.

Still, despite the seasonality, any merchant running an affiliate program will sooner or later start to think about techniques for making the program more attractive to affiliates. 

So take a step back and analyze your affiliates’ performance over the first half of the year in order to understand what can be optimized through such a campaign. Keep in mind that deciding what you want to accomplish and setting objectives are the first steps to take before launching into rewarding affiliates for certain actions.

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Topics: affiliate

How to Handle Inactive Affiliates

Posted by FastSpring staff on Jun 1, 2016 8:51:43 AM

Do you ever ask yourself questions such as, “Why do I have so many inactive affiliates?”, “What is the most effective way to get activity from my affiliates?”, or “What kinds of results should I expect from an ‘activation campaign’?”

Unsurprisingly, the most common questions that arise when analyzing an affiliate program’s performance concern the high number of dormant or stagnant affiliate accounts.  

As Geno Prusakov put it in A Practical Guide to Affiliate Marketing, “Sooner or later every affiliate manager has to face it—most affiliates on board the affiliate program are inactive. Some have christened it a 5-80 Rule: 5% of your affiliates do 80% of the work.”

Here are some guidelines and advice that you may find useful in dealing with inactive affiliates.

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Topics: affiliate

Affiliate Management: The Key Metrics for Measuring Your Affiliate Program Success Explained

Posted by FastSpring staff on Apr 21, 2016 12:43:11 PM

The affiliate marketing channel, like any online channel, gives you access to comprehensive data-based traffic reporting.

The metrics used in measuring affiliate sales performance are not very different from the metrics one normally takes into account for the rest of online acquisition channels such as paid search, social media or email marketing. At the same time, integrating the affiliate channel into your online marketing performance dashboard by determining the customer acquisition cost will serve you in defining the priorities and resources allocation for your marketing mix.


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Topics: affiliate

5 Efficient Tactics for Recruiting (More) Affiliates

Posted by FastSpring staff on Feb 24, 2016 2:47:06 PM


Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.

These are our top 5 affiliate recruitment tactics.  These strategies are great for the person that wants to start their recruitment tomorrow without having to hire or outsource it to experts or to wait for the next industry event or local meet up. 

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Topics: affiliate

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