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[Webinar] More Money, More Control: Selling Your App Outside The App Store — Part 2

Posted by Stacey Bekas on Feb 16, 2017 2:30:00 PM

We're excited to announce Part 2 of our two-part webinar "More Money, More Control: Selling Your App Outside The App Store." Did you miss Part 1? That's ok— there's still time to register for Part 2!

Tech marketing exec and evangelist Nick Cavalancia is hosting Part 2, which will cover the process of marketing and selling your app beyond the Mac App Store. Read on for a full rundown of what to expect.

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Topics: Apps, MAC App Store

Why You Need An Ecommerce Platform To Break Free From The App Store

Posted by Stacey Bekas on Feb 8, 2017 8:15:00 AM

It's time to sell your app, but you've decided to avoid the App Store. You'll make more selling it yourself, and you can customize your marketing to be sure that you reach the audience for whom you've specifically designed the app. These are just a couple of reasons why you should skip the App Store, but how do you actually turn your dream into reality?

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Topics: E-Commerce Insights, Apps, MAC App Store

Developer Survey Shows the Hidden Downside of Using Mac App Store 

Posted by FastSpring staff on Oct 3, 2016 10:00:00 AM

Earlier this year, DevMate, an app development and distribution platform for MAC, decided to conduct an anonymous survey of Mac developers to uncover some of the advantages and disadvantages of creating applications primarily to sell on the Mac App store.

The results were a bit surprising and provide some interesting insights as to what motivates app developers.

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Topics: Increasing Revenue, E-Commerce Insights, Apps, MAC App Store

How to Sell Apps Outside the Mac App Store in 3 Steps

Posted by Christian Tietze on May 25, 2016 9:21:54 AM

We have invited a guest, Christian Tietze, to contribute to the FastSpring blog. Christian used his own experience selling outside the Mac App store to write an informative guide on the topic. 

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Topics: Increasing Revenue, Entrepreneurship, E-Commerce Insights, Apps

Gauging App Engagement & Retention

Posted by FastSpring staff on Dec 23, 2015 12:30:48 PM

One of the most interesting trends we see (as presented in the stats below) is a movement away from traditional websites to app experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented. 

Smartphone users typically have loads of apps installed on their devices, but use only a select few daily. This lack of engagement leaves marketers fighting for screen real estate and the constant challenge of app discovery.

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Topics: Apps, Mobile

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FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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