What is localization?
Imagine that you discover a new song that you enjoy immensely. You play it for several of your friends and they enjoy it as well. But when you play it for a different set of friends that live internationally, your song doesn’t receive a positive response. It’s the same quality song in both instances, but it receives different responses depending on where it’s shown. This experience is a lot like selling your product to different markets around the world. The ability to understand your audience and localize your product is everything.