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Why Localization is Vital to Your Business

Posted by FastSpring staff on Sep 27, 2016 2:31:12 PM

What is localization?

Imagine that you discover a new song that you enjoy immensely. You play it for several of your friends and they enjoy it as well. But when you play it for a different set of friends that live internationally, your song doesn’t receive a positive response.  It’s the same quality song in both instances, but it receives different responses depending on where it’s shown. This experience is a lot like selling your product to different markets around the world. The ability to understand your audience and localize your product is everything.

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Topics: E-Commerce Insights, Localization

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FastSpring, a leading e-commerce and subscription management company, provides a robust set of features and services that enables digital goods companies to sell more of their products online. Over 2,500 companies utilize FastSpring to sell their software, SaaS, video games, and other digital products online to customers worldwide.

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