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Is Singles Day the new cyber Monday?

Posted by FastSpring staff on Oct 11, 2016 3:05:08 PM

What is Singles Day?

Cyber Monday 2015 was the single largest online shopping event of the U.S fiscal year, generating over $3 billion USD in sales. It was also the most successful Cyber Monday in the day’s history. And yet, every year, Cyber Monday’s sales are overshadowed by Singles Day.

Singles Day, which originated in China as a way for people to celebrate being “single”, takes place on November 11 and has since become the largest online shopping day in the world.  Hosted by Alibaba Group Holding Ltd, Singles Day hosts steep discounts across many stores and online businesses. In sharp contrast to Cyber Monday, Singles Day resulted in $1 billion worth of sales within the first hour November 11, 2016. By the end of the day, Singles Day had earned a total $14 Billion USD. 

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Topics: Marketing Tactics, News

How to Prepare your Affiliate Program for the Shopping Season

Posted by FastSpring staff on Oct 6, 2016 12:21:13 PM

 

October is here, and that means the most productive quarter of the year has just kicked off.

By the way, did you know that according to the ADI 2015 Holiday Shopping Report, affiliates continue to be the leading source of paid traffic to the online retailers’ websites, with a 35% share of visits and sales during the shopping season?

Maybe you have already started planning how you are going to leverage the affiliate channel in Q4, or perhaps you’re not a believer in the effectiveness of Black Friday. Either way, here are some tips on how you can add some sizzle to your affiliate program.

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Topics: Marketing Tactics, affiliate

The ABC's of SEO

Posted by FastSpring staff on Jul 6, 2015 10:01:00 AM

In a recent post, we kindly reminded you that the entire Internet is judging you. In an infinite sprawl of e-commerce best practices, must do's, and top ten lists, we're going to wade through the sea of marketing jargon for you.

Today our focus is Search Engine Optimization.

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Topics: Marketing Tactics, E-Commerce Insights

We’re quietly judging you

Posted by FastSpring staff on Jun 19, 2015 11:58:00 AM

Research shows that we judge websites just as we judge people: harshly and quickly.

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Topics: Marketing Tactics, E-Commerce Insights

Aspects of Human Psychology You Can Exploit in Your Marketing Campaign

Posted by FastSpring staff on May 15, 2015 9:21:05 AM

Understanding how to market to people will come through understanding human psychology. We are creatures that act very predictably when it comes to our impulses and decision-making processes. Every day, marketing campaigns are slamming us with information trying to appeal to our emotions. They will hit on topics that make you think about your self-confidence and emotional security. Social media has begun to play a significant part in this as well. How many likes on Facebook, or how many Tweets a product has will determine its popularity and social appeal. Here are several human behaviors that can be used to exploit the human psyche in order to win trust and likeability for your product or service.

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Topics: Increasing Revenue, Marketing Tactics

Ways to Promote a Site Without a Budget

Posted by FastSpring staff on Apr 17, 2015 1:28:00 PM

Nowadays, every brick-and-mortar business is dead without an Internet presence. Having a website is crucial for your business, regardless of the industry. Whether you have a bakery, a roofing company, or a landscaping business, a website is a great way to communicate with your clients, showcase your work and even create an online store, where you can directly sell your products and services. 

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Topics: Marketing Tactics, E-Commerce Insights

Techniques for Increasing Brand Engagement

Posted by FastSpring staff on Mar 20, 2015 2:27:09 PM

Now, more than ever, companies need to actively seek out opportunities to grow their brand while cutting through the “noise” online. To do this, you need to find the best techniques that will work for your particular business.

For an e-commerce store owner, the differences between being unknown and becoming popular can depend on a multitude of factors. One of these factors is effective brand management. In this article, we will be looking at the more effective brand management techniques designed to help further spread the word about your e-commerce store and to drive even more business your way.

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Topics: Marketing Tactics, E-Commerce Insights

5 Most Effective Digital Marketing Techniques

Posted by FastSpring staff on Feb 20, 2015 10:13:57 AM

Advertising on the Internet is no small feat. If you doubt this, ask many small business owners who have abandoned the idea because they were hemorrhaging money without seeing any results from their online marketing.

However, there are also a ton of small businesses and ecommerce stores that are quietly making a killing from their digital marketing efforts. The many businesses experiencing significant success from online marketing campaigns do so because they have found the most effective digital marketing techniques, learned everything they could about them, applied them, and did not quit until they found success.

Below are some of the most effective digital marketing techniques.

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Topics: Increasing Revenue, Marketing Tactics, E-Commerce Insights

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