What’s one issue online stores face all over the world? Shopping cart abandonment.
We’ve all done it. You’re browsing the product page of an online store and move a product that caught your eye into the shopping cart. However, you never finish that transaction, and the product is lost forever in shopping cart limbo. According to data by conversionXL, 65% of online shoppers who begin a purchase will ultimately abandon their carts before converting. As a customer, you might not think twice about leaving an item in your shopping cart indefinitely. But, cart abandonment is a serious problem for businesses because it represents a direct loss in sales.
Like any serious digital business, you’re asking yourself; how can I reduce cart abandonment on my site?
You invested a significant amount of time and resources towards developing incredible products that customers love. The next step is to increase sales so you can increase your ROI. A great strategy to earn more revenue is to implement and test strategies to reduce cart abandonment. This includes:
- Developing a user-friendly shopping cart.
- Testing multiple forms of payment.
- Adjusting pricing for global customers.
Need a little inspiration to help you elevate the purchase experience on your site? Check out the infographic below to learn five A/B tests that will help optimize your shopping experience and combat cart abandonment!