Is your website holding you back from earning more sales?
Customers want fast web experiences across every digital touchpoint, and this expectation absolutely carries over to your site’s checkout experience. According to a study by Google, 53% of mobile site visits leave a page that takes longer than 3 seconds to load. For digital businesses, high bounce rates (people leaving your site) can mean a direct loss of sales.
But don’t lose hope!
There are many steps you can take to help improve your site speed and keep more customers on your page. Check out these three simple updates you can make today.
1. Optimize your images.
Loading large images can cause your site to slow down. To combat this, make sure you are using the appropriate file format for the specific file type. For example, You should save your photos and images in the JPEG format so you can reduce file size without sacrificing image quality. It’s also recommended that you save images at 80% resolution to give you enough compression without visible quality loss.
You’ll also want to keep tabs on image dimensions too. Most images shouldn’t exceed 2000 pixels wide if you're optimizing for the average desktop view. Your customers will likely use a variety of devices to view your website including desktop, mobile, and tablet. Your site needs to look and function well across all devices.
2. Leverage browser caching.
By storing, AKA caching, these files locally on a user’s browser, you reduce requests to your server by decreasing the amount of data that the user’s browser has to download. As a result, page load times begin to decrease.
3. Check for broken links.
Ah, the frustrating 404 “page not found” error. We've all witnessed it at some point in our web browsing. It occurs when a server is unable to find the page you requested. Having broken links wastes your site’s resources by trying to access a web page that no longer exists. And it is an incredibly frustrating experience for your visitors!
Top increase site speed, periodically set aside time to check your site for broken links. We recommend using tools like:
Additionally, fixing broken links and linking to other pages on your site may also lead to SEO gains that you can easily capitalize on. Internal linking can help guide search engine crawlers across your site and even help distribute link equity to those “hard to reach” category and product pages.
Is your current ecommerce solution ready to scale?
Nailing these three tips will help improve site reliability and increase conversions on your website. As traffic increases, you’ll want a responsive ecommerce solution that will be able to handle the increased influx of customers. When choosing an ecommerce solution, be sure to ask your provider if they are committed to growing with your business.
If you're ready to boost your digital growth even further, click here to download FastSpring's guide, What You Need To Know About Selling Online.