For many SaaS companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. Why? Because they’re too occupied with development to give their go-to-market strategy the attention it needs. This often leads to hastily assembled DIY e-commerce platforms that consist of only the bare minimum functionality and features to get their product to market.
In other instances, companies are content to slap their product on a hopelessly under-specced in-house server that has to contend with multiple resource demands. Both scenarios can lead to a number of headaches and problems: from poor hardware performance and website functionality, to complex backend configurations and website time-outs.
Choosing The Right e-commerce Solution
For digital business owners, selecting the right e-commerce platform is just as important as the quality of the product being sold. Regardless of how cutting-edge your innovation may be, if you’re unable to display it, demonstrate its benefits concisely, and facilitate engagements with interested parties, it’s bound to stumble out of the gate.
Integrated e-commerce solutions offer companies who want to spend their time building revolutionary software products a way out of these all-too-common scenarios. Let’s take a closer look at how all-inclusive e-commerce platforms are helping software companies better focus their energy and resources.
- Simplified Maintenance: Running an effective e-commerce business means having the time and resources at your disposal to gain maximum exposure for your product. Development and support teams shouldn’t be occupied with keeping working parts of your store intact; instead, they should be coding and testing the next iteration of your product.
Cloud-hosted e-commerce platforms use the best hard and software solutions on the market to provide powerful computing infrastructure supported by expert staff. Platform vendors also have the network infrastructure and e-commerce expertise to help companies become orientated within the digital landscape.
- Superior Flexibility: Established companies with thousands—if not millions—invested in existing hard and software may be put off by the idea of hosting a newly developed software product on an externally managed solution. Questions around compatibility with legacy ERP or CRM systems can also make things a little murky. Plus, dealing with yet another supplier is a headache management can do without. However, integrated e-commerce platforms are designed to combat exactly these challenges.
Integration with virtually all kinds of business software suites, while providing support for a wide range of API’s and plugins, is a key differentiator for leading e-commerce systems. This means you only ever have one vendor to deal with. In addition, the scope for flexibility is practically limitless, as e-commerce platforms are able to deploy necessary resources to clients within minutes.
- Subscription And Payment Localization: Another benefit relating to flexibility is that leading platforms offer a range of payment solutions. These will extend across popular payment methods, such as Paypal, Stripe and include local currencies from all over the world.
International payments can sometimes lead to buyer insecurity. Making the payment experience as frictionless as possible to ease buyer concerns will show in your sales figures. Moreover, flexible subscription models on offers from your platform provider will further improve value perception about your brand. Check out solutions providers that offer a comprehensive range of payment and billing services to your customers.
- Advanced Security: Another common misconception about hosted environments is that they’re unsafe – especially for e-commerce. Cloud technology has grown in leaps and bounds in recent years, with new security systems being developed in tandem. It’s also worth noting that most newsworthy security breaches in recent times occurred in non-hosted—that is, locally hosted—IT environments.
As the cloud becomes the de facto means of building networks, older legacy configurations will stagnate and fail to deliver on comprehensive security measures. Research has also found that internal staff are most often the cause of security breaches. Unauthorized access to server rooms are far more common than the average business owner might think. Cloud-hosted platforms reduce these and other security risks to the point of being virtually non-existent.
- Eliminates Back Office Admin: Once a customer clicks on your checkout button, a series of processes kick into action. These include order fulfillment, product delivery, chargebacks, taxation compliance, warranty management, and customer enquiries. These daily functions can grind small, underprepared startups into the ground.
As stated, leading e-commerce platforms come equipped with both the technology and human expertise to manage the daily functions of even the busiest SaaS companies. Allowing experts to handle the complexities involved in cross-border tax management, for example, frees your resources up to promote, develop, and improve your software product further, instead of taking a crash course in tax compliance.
Building a great software application is undoubtedly the main objective for any SaaS company – and so it should be. FastSpring alleviates the infrastructure and administrative headaches of busy SaaS decision-makers, so they can focus on running their business.
Our all-inclusive platform brings together the software applications you love the most, while making sure that your infrastructure is built for tomorrow’s demands. Run your company the smart way with powerful e-commerce solutions from the leader in SaaS commerce. To learn more about how we can help you make your mark in the digital commerce sphere, contact us today.